What Is Contemporary Jewelry Design? A Simple Guide

There’s a special feeling that comes from wearing a piece of jewelry crafted by an artist’s hand. You can sense the thought, care, and vision that went into its creation, making it feel so much more personal than something pulled from a factory line. This focus on individual artistry is the very soul of contemporary jewelry. If you’re wondering what is contemporary jewelry design, think of it as a movement that champions the unique perspective of the maker. It’s less about following trends and more about creating wearable sculptures that tell a story. These pieces are born from a blend of traditional skill and modern innovation, resulting in jewelry that is not just beautiful, but also a true conversation starter.

Key Takeaways

• It’s about personal expression, not rules: Contemporary jewelry is defined by the unique vision of living artists, giving you the freedom to choose pieces that reflect your individual story instead of following traditional trends.
• Innovation is key to the craft: Today's designers use advanced techniques and a mix of traditional and unconventional materials to create wearable art with distinctive shapes, textures, and finishes.
• Sustainability adds deeper meaning: The story behind a piece is just as important as its design, with a focus on ethical sourcing and recycled materials that allows you to make a conscious and meaningful choice.

What is Contemporary Jewelry?

When you hear the term "contemporary jewelry," you might picture something abstract or avant-garde, but it’s much simpler than that. Contemporary jewelry is, quite literally, jewelry of our time. It’s designed and created by artists living and working today, reflecting the ideas, technologies, and aesthetics that shape our modern world. Unlike pieces that follow strict, historical rules, contemporary jewelry is all about fresh perspectives and artistic freedom.

It’s a departure from the past, not because it rejects tradition, but because it builds upon it with new ideas. Think of it as the current chapter in the long and beautiful story of jewelry design. It’s less about conforming to a certain look and more about finding a piece of wearable art that feels personal and authentic to you. At its core, it’s jewelry with a story to tell—one that resonates with life right now.

How It Evolved from Traditional Designs

Contemporary jewelry stands apart from traditional designs by breaking free from long-established conventions. For centuries, jewelry followed specific rules about symmetry, materials, and meaning. Think of classic diamond solitaires or perfectly matched pearl strands—beautiful, but rooted in a specific history. Contemporary design, on the other hand, is a direct response to the present moment. It’s a style that is constantly evolving, created by artists who are inspired by the world around them today.

While many contemporary designers have a deep respect for classic techniques, they aren't afraid to reinterpret them. They might draw inspiration from the clean lines of modern architecture or the organic forms found in nature. This approach allows them to create pieces that feel fresh and relevant, offering a clear alternative to the styles seen in vintage and estate pieces.

The Defining Characteristics

So, what makes a piece of jewelry feel distinctly contemporary? It often comes down to a few key elements: innovation, form, and materials. Contemporary designers are known for pushing boundaries, using new technologies to create shapes and textures that weren't possible before. You’ll often see asymmetrical forms, unexpected angles, and a playful use of negative space. These pieces are designed to be visually interesting from every direction.

The choice of materials is also a defining feature. While gold, silver, and precious gems are still staples, they are often used in unconventional ways—think raw, uncut diamonds or brushed metal finishes. Many of our designers also incorporate alternative materials to add unique character to their work. Ultimately, contemporary jewelry is marked by its originality and its focus on showcasing a unique artistic vision.

Why It’s the Ultimate Form of Self-Expression

More than any other style, contemporary jewelry is a celebration of individuality. Because it’s not tied to the traditional expectations of what jewelry "should" be, it offers endless possibilities for personal expression. It’s less about displaying wealth and more about conveying a feeling, an idea, or a personal story. Wearing a piece of contemporary jewelry is like wearing a small sculpture that reflects your unique taste and personality.

These pieces are created by artists who are asking new questions about what jewelry can be and what it can mean to the person who wears it. Choosing a contemporary design is a way to connect with that creative spirit. Whether it’s a bold statement necklace or a subtly unconventional engagement ring, you’re selecting a piece that speaks to who you are right now. It’s a way to make a statement that is entirely your own.

Contemporary vs. Modern Jewelry: What's the Difference?

You’ve probably heard “modern” and “contemporary” used to describe everything from furniture to art. In jewelry, they’re often used interchangeably, but they actually point to two distinct design movements. Understanding the difference can help you appreciate the story behind a piece and find the style that truly speaks to you. Modern jewelry belongs to a specific historical period, while contemporary jewelry is all about the here and now. Think of it as a snapshot from history versus a live feed of what’s happening today.

A Tale of Two Design Philosophies

The easiest way to separate these two styles is by looking at a calendar. The Modernist movement in jewelry took place from roughly the 1920s to the 1950s. It was a direct response to elaborate Victorian styles, favoring clean lines, geometric shapes, and a less-is-more approach. It was a defined era with a specific aesthetic. Contemporary jewelry, on the other hand, is made today by living artists. It’s not a single style but a dynamic category that reflects current trends and ideas. The work of today’s designers is considered contemporary, capturing the spirit of our time through personal expression.

Comparing Artistic Approaches

Stylistically, modern and contemporary jewelry have different personalities. Modern pieces are often elegant, symmetrical, and crafted from traditional precious metals. The focus was on form and function, creating pieces beautiful in their simplicity. You can often see echoes of these principles in beautiful vintage and estate pieces. Contemporary jewelry is more experimental and unconventional. It can be edgy, asymmetrical, and playful, breaking free from traditional rules. Artists might mix precious metals with unexpected materials like titanium or wood, creating pieces that are as much wearable art as they are accessories.

How They Reflect Their Cultural Context

Like all art forms, jewelry design is a mirror of its time. Modern jewelry reflected the machine age, with its fascination for industry, geometry, and a new, streamlined way of life. It was forward-thinking, shedding the fussiness of the past for a sleeker look. Contemporary jewelry reflects our current globalized and individualistic world. It embodies diverse cultural influences, a growing awareness of sustainability, and the desire for unique self-expression. Today’s designs tell stories about who we are right now—our values and our creativity. It’s less about following a trend and more about creating a piece with a personal soul.

The Core Elements of Contemporary Design

Contemporary jewelry is more than just a style—it’s a mindset. It’s defined by a commitment to originality, craftsmanship, and personal expression. While traditional jewelry often follows a strict set of rules about materials and form, contemporary design is all about pushing those boundaries. Designers today are artists who use metal and stone as their medium, creating wearable sculptures that tell a story. They blend innovative techniques with timeless artistry, resulting in pieces that feel both fresh and deeply meaningful. This approach is built on a few core elements that give contemporary jewelry its unique character and soul.

It’s about celebrating the imperfect, the asymmetrical, and the unexpected. It’s a departure from mass-produced trends, focusing instead on pieces that are thoughtfully conceived and meticulously crafted by hand. This philosophy values the maker's touch and the narrative behind the design, ensuring that each ring, necklace, or bracelet is not just an accessory, but a personal statement. The beauty of contemporary design lies in its diversity and its ability to connect with us on an individual level, reflecting our own stories and tastes. It’s a conversation between the artist, the materials, and the wearer, built on a foundation of creative exploration and a deep respect for the craft. These core principles—from the use of surprising materials to the embrace of artistic freedom—are what make each piece a true work of art.

Exploring Innovative Materials

One of the most exciting aspects of contemporary design is its willingness to experiment with materials. While gold, silver, and platinum remain staples, today’s designers are adding new textures and colors to the mix by incorporating unexpected elements. Think of the sleek, modern feel of titanium, the dark allure of oxidized silver, or the unique patterns of reclaimed wood set against sparkling diamonds. This approach isn’t about replacing tradition but expanding it. By using materials that weren't previously common in fine jewelry, artists are writing a new chapter in its history, creating pieces that are as innovative as they are beautiful.

How Advanced Techniques Shape Modern Pieces

Technology has opened up a world of possibilities for jewelry design, allowing for a level of detail and precision that was once unimaginable. Techniques like 3D printing enable artists to create intricate, geometric forms, while laser cutting allows for incredibly delicate patterns in metal. Even classic techniques have been refined; for example, new tools like microscopes allow for microscopic pavé settings, where tiny diamonds are set so closely together they create a continuous, glittering surface. These advanced methods give the talented designers we feature the ability to bring their most ambitious visions to life, resulting in breathtakingly complex and masterfully crafted pieces.

The Importance of Artistic Freedom

At its heart, contemporary jewelry is about artistic freedom. Designers are no longer bound by the conventional rules of symmetry or material pairings. Instead, they are encouraged to "break the rules" to create pieces that express a feeling, a concept, or a story. This might mean designing an asymmetrical ring that feels perfectly balanced, mixing warm and cool metals, or creating a piece that challenges our very idea of what jewelry can be. This freedom is what makes each piece so unique and personal. It’s why you can find a bridal ring that feels completely non-traditional yet perfectly captures your relationship.

Drawing on Global and Cultural Influences

Jewelry has always been a powerful way to express cultural identity, and contemporary designers often draw inspiration from traditions around the world. You can see the influence of Japanese minimalism in a simple, elegant form, the spirit of indigenous art in hand-hammered textures, or the echoes of Art Deco in a bold, geometric pattern. These global influences enrich the world of jewelry, weaving stories, beliefs, and histories into modern designs. By looking to both the past and cultures across the globe, designers create pieces that feel connected to a larger human story, much like the timeless treasures in a vintage and estate collection.

How Technology is Shaping Jewelry Design

When you think of jewelry making, you might picture a lone artisan with a hammer and torch, carefully shaping metal by hand. While that timeless craft is still very much alive, technology has introduced a whole new set of tools that are transforming the industry. From the initial concept to the final polish, designers are using innovative methods to create pieces that are more intricate, sustainable, and personal than ever before.

This isn't about replacing artistry with algorithms. Instead, technology acts as a partner in the creative process, allowing designers to push the limits of what's possible. It opens the door to complex geometries, previously unattainable details, and more responsible material choices. For you, this means access to a wider world of unique jewelry that truly reflects a forward-thinking spirit. It’s an exciting fusion of age-old tradition and modern innovation, resulting in pieces that are both beautiful and brilliantly made.

Integrating Digital Design Tools

Long before a piece is cast in gold or set with stones, it begins as an idea. Today, many designers bring that idea to life using digital design software. Tools like CAD (Computer-Aided Design) allow them to create detailed 3D models of a ring, necklace, or earring with incredible precision. This process lets them perfect every curve, angle, and setting before any physical materials are used. It’s a way to explore creative possibilities with complete freedom, ensuring the final piece is perfectly balanced and structurally sound. This digital blueprint becomes the foundation for a flawless piece, connecting a designer's vision to the finished product.

The Rise of Lab-Grown Materials

One of the most significant technological shifts in jewelry involves the materials themselves. Lab-grown diamonds and gemstones are a perfect example. These stones are physically and chemically identical to their mined counterparts—the only difference is their origin. Created in controlled environments that replicate natural processes, they offer a stunning and sustainable alternative. This innovation gives you the power to choose a brilliant stone for your bridal or fine jewelry with a clear conscience, knowing it has a smaller environmental footprint. It’s a beautiful marriage of science and style, offering a responsible choice without compromising on quality or sparkle.

Using 3D Printing for Intricate Pieces

If you’ve ever marveled at a piece of jewelry with an incredibly complex, almost lace-like structure, there’s a good chance 3D printing was involved. This technology allows designers to create forms that would be nearly impossible to achieve by hand. By building a design layer by layer from a digital model, often creating a wax prototype for casting, artists can produce pieces with extraordinary detail. Think delicate latticework, intricate geometric patterns, and flowing organic shapes. 3D printing empowers the incredible designers we feature to translate their most ambitious visions into wearable art, pushing the boundaries of form and imagination.

Pushing Boundaries with Experimental Methods

Technology’s influence goes beyond specific tools; it inspires a mindset of experimentation. Contemporary jewelry is all about challenging conventions, and new methods allow designers to do just that. They are exploring new metal alloys, innovative stone-cutting techniques, and surface treatments that create unique textures and finishes. This spirit of inquiry redefines what jewelry can be, moving beyond traditional ideas of function and beauty. It’s this constant exploration that keeps contemporary design so exciting, ensuring that the pieces you find are not just accessories, but true conversation starters that reflect a modern, creative spirit.

Why Sustainability Matters in Contemporary Jewelry

Contemporary jewelry is about so much more than just aesthetics; it’s about the story behind each piece. As we become more conscious of our impact on the world, the demand for sustainable and ethically made jewelry has grown significantly. It’s no longer enough for a piece to be beautiful—we want to know that it was created with care for both people and the planet. Choosing jewelry is an intentional act, and for many of us, it’s important that our choices reflect our values by honoring craftsmanship, respecting resources, and supporting fair practices. This commitment to sustainability is a cornerstone of modern design, adding a layer of meaning and soul to the jewelry we wear every day. It transforms a simple accessory into a statement of what we believe in, connecting us to the artisans and the earth in a more profound way. When you choose a piece from a designer who prioritizes sustainability, you're not just buying jewelry; you're investing in a better future for the industry and the world. This conscious choice ensures that the beauty you wear is a true reflection of your principles, making it all the more precious.

Committing to Ethical Sourcing

Ethical sourcing means ensuring that every person involved in creating a piece of jewelry, from the miners to the metalsmiths, is treated fairly and works in safe conditions. It’s about knowing that the beautiful gemstone in your ring didn’t come at a human cost. This approach also involves sourcing materials responsibly to protect communities and their environments. By choosing to work with designers who are committed to these principles, we can support a system that values people over profit. When you wear an ethically sourced piece, you’re wearing a story of respect and integrity.

Considering the Environmental Impact

The journey of a piece of jewelry begins long before it reaches the display case. Sustainability in jewelry requires us to consider the entire lifecycle of a product, from how raw materials are extracted to the methods used to craft them. Responsible practices aim to minimize the environmental footprint by reducing water usage, preventing soil erosion, and avoiding harmful chemicals. This thoughtful approach ensures that the beauty of a piece of fine jewelry doesn't come at the expense of our planet’s health. It’s a way of creating something beautiful while preserving the natural world that inspires it.

The Beauty of Recycled Materials

One of the most exciting developments in sustainable jewelry is the growing use of recycled materials. Talented designers are giving new life to pre-loved metals and gemstones, transforming them into stunning contemporary pieces. Using recycled gold and silver reduces the demand for new mining, which in turn lessens the environmental impact. This practice not only conserves natural resources but also adds a unique history to each creation. Our Vintage & Estate collection is a perfect example of how timeless materials can be cherished and reimagined for a new generation to love.

The Need for Transparent Supply Chains

Transparency is the key that connects all these sustainable practices. It’s the willingness of a brand to share the story of its jewelry, from origin to completion. A transparent supply chain allows you to understand where your metals and gems were sourced and who crafted your piece. This knowledge empowers you to make an informed decision and feel truly good about your purchase. When you’re ready to find your next piece, don’t hesitate to ask questions about its journey. We invite you to book an appointment to discover the stories behind our soulful collections.

The Principles Behind a Great Design

A truly great piece of jewelry does more than just sparkle—it feels right. This isn't an accident; it's the result of thoughtful design principles that artists use to create pieces that are both beautiful and meaningful. Contemporary jewelry design is all about mastering these principles to craft something that feels personal and intentional. It’s a delicate dance between artistry and wearability, where every curve, color, and finish is chosen with purpose.

When you look at the work of today's most innovative designers, you can see these principles in action. They aren't just following rules; they're using them as a foundation to build something entirely new. From balancing bold shapes with delicate details to using color to evoke a specific mood, these elements work together to create a piece that resonates on a deeper level. Understanding these principles can help you appreciate the artistry behind your favorite pieces and choose jewelry that truly speaks to you.

Balancing Form and Function

Contemporary jewelry is often described as wearable art, and for good reason. It pushes beyond simple decoration to make a statement or explore an idea. This is where the balance between form and function becomes so important. Form is the piece’s aesthetic—its shape, lines, and overall look. Function, on the other hand, is about more than just how it wears. As one arts writer puts it, contemporary jewelry often "questions traditional values... and uses design to encourage deeper thought." The function of a piece might be to start a conversation, to serve as a personal talisman, or to connect you to a specific memory. A great design ensures the piece is as meaningful as it is beautiful.

Using Color to Tell a Story

Color is one of the most powerful tools a jewelry designer has. The choice of metals and gemstones goes far beyond what simply looks good together; it’s about creating a narrative. Sapphires can evoke a sense of calm and loyalty, while fiery opals might speak to creativity and passion. For centuries, jewelry has been used to embody the stories, beliefs, and traditions of cultures around the world. A contemporary designer might use a specific color palette to tell a personal story or tap into these universal symbols, creating a piece that carries a rich layer of meaning for the wearer.

Playing with Texture and Contrast

Jewelry is a tactile experience, and texture plays a huge role in how we connect with a piece. Designers create depth and interest by contrasting different finishes—a highly polished surface next to a matte or hammered one, for example. This interplay of textures invites you to touch and engage with the piece. Contrast can also be achieved by pairing different materials, like the warmth of yellow gold with the cool sparkle of a diamond. These choices add a layer of complexity to the design, reflecting what one expert calls a "rich tapestry of traditions and beliefs." The result is a piece that feels dynamic and full of life.

Achieving Balance and Proportion

Even the most unconventional designs rely on a sense of balance and proportion to feel harmonious. This principle is all about how the different elements of a piece relate to each other and to the person wearing it. A designer considers the scale of the gemstones, the width of the band, and the overall weight to ensure the piece is comfortable and visually pleasing. Whether a design is symmetrical or asymmetrical, it needs a focal point and a sense of visual equilibrium. This is especially crucial in bridal jewelry, where timeless proportions ensure a ring will be loved for a lifetime.

Find Jewelry That Tells Your Story

Contemporary jewelry is more than just an accessory; it’s a powerful form of self-expression. The pieces you choose can reflect your history, your values, and your unique perspective on the world. When you select a piece of jewelry, you’re not just picking something beautiful—you’re choosing a story to wear. It’s a way to carry your most cherished memories and aspirations with you every day. Think about the pieces you already own and love. Chances are, they hold a special significance beyond their sparkle. Maybe it’s a ring passed down through generations or a necklace from a designer whose work just gets you. Your jewelry collection becomes a tangible representation of your life’s journey, a curated gallery of your personal evolution. It’s about finding those special pieces that feel like they were made just for you, connecting you to a memory, a dream, or a part of your identity. This is the true soul of contemporary jewelry: its ability to transform metal and stone into a deeply personal statement that is uniquely, unapologetically you. It’s an invitation to look beyond trends and find what truly speaks to your spirit.

Wear Your Personal Narrative

Your jewelry can be a canvas for your personal story. Think of it as a way to wear your experiences, passions, and milestones. A charm might represent a favorite trip, while a specific gemstone could honor a loved one’s birth month. Contemporary jewelry allows you to combine symbols and styles that hold personal meaning, creating a look that is entirely your own. Each piece you add to your collection contributes another chapter to your narrative, turning your jewelry box into a beautiful, wearable memoir. It’s a quiet but confident way to share who you are without saying a word.

Express Your Cultural Identity

Jewelry has always been a way to honor and express cultural heritage. Many contemporary designers draw inspiration from global traditions, weaving ancient motifs and techniques into modern designs. By honoring these rich cultural narratives, they create pieces that connect the past with the present. Wearing jewelry that reflects your background is a beautiful way to celebrate your roots and carry your heritage with you. Exploring the work of different designers can also introduce you to new cultural perspectives, broadening your appreciation for the universal language of art and adornment.

Make a Social Statement

Contemporary jewelry often serves as a medium for social commentary, questioning traditional values and encouraging deeper conversations. A piece might be crafted from recycled materials to make a statement about sustainability, or its design could symbolize a cause you care about. Choosing jewelry from vintage and estate collections, for example, is a conscious decision to support circular fashion. When you wear a piece that aligns with your beliefs, it becomes more than just an ornament—it’s a reflection of your principles and a way to connect with others who share your vision for a better world.

Create a Custom Piece

Sometimes, the best way to tell your story is to create a piece from scratch. Custom design allows you to bring your unique vision to life, resulting in a piece of jewelry that is truly one-of-a-kind. You can collaborate with a designer to choose specific metals, gemstones, and design elements that hold personal significance. This process ensures your jewelry is not only a perfect reflection of your style but also aligns with your values, such as a commitment to ethically sourced materials. If you have a specific story you want to tell, you can book an appointment to start creating a future heirloom.

The Future of Contemporary Jewelry

The world of contemporary jewelry is always moving forward, shaped by new ideas, technologies, and a growing awareness of our impact on the planet. As we look ahead, it’s clear that the future is less about fleeting trends and more about personal meaning, thoughtful creation, and lasting beauty. Designers are pushing creative boundaries while buyers are seeking out pieces that do more than just sparkle—they want jewelry that tells a story and reflects their personal values. This shift is creating a more intentional and exciting landscape for jewelry lovers everywhere.

What Today's Buyers Want

Today’s jewelry buyers are more thoughtful than ever. They’re looking for pieces that connect with them on a deeper level, and that often starts with the brand itself. People want to support designers who are transparent about how and where their jewelry is made. Sustainability has become a key factor, with a focus on responsible sourcing from the mine all the way to the display case. It’s no longer enough for a piece to be beautiful; buyers want to know that the materials were ethically obtained and that the creation process was mindful of its environmental impact. This desire for transparency is reshaping the industry for the better.

Choosing Pieces with Purpose

Choosing jewelry is becoming an act of intention. It’s about finding pieces that honor true craftsmanship, respect natural resources, and align with your values. This mindset encourages us to invest in high-quality jewelry that we’ll love and wear for years, rather than collecting trendy, disposable items. A piece with purpose might be a ring made from recycled gold or a necklace that supports a small, independent artisan. It could also be a vintage and estate piece with a rich history of its own. When you choose jewelry with purpose, you’re not just acquiring an accessory; you’re curating a collection that truly means something to you.

Spotting Emerging Trends

One of the most exciting trends in contemporary jewelry is the growing commitment to sustainability. More designers are creating stunning jewelry using recycled metals and ethically sourced gemstones, proving that beautiful design and responsible practices can go hand-in-hand. This movement also shines a light on the incredible skill of local artisans, empowering them to continue their craft. We’re seeing a return to unique, handcrafted pieces that showcase the artist’s touch, moving away from the uniformity of mass production. This focus on conscious creation is not just a trend but a fundamental shift in how we think about and value jewelry.

What's Next for Jewelry Design?

The future of jewelry design is a vibrant mix of cultural influences, historical nods, and personal storytelling. Just like fashion, jewelry is deeply connected to the world around us, and designers are drawing inspiration from a rich tapestry of global aesthetics to create fresh, innovative work. Personalization will continue to be a major focus, as more people seek custom pieces that capture their individual narrative. Whether it’s an engagement ring that tells a couple’s unique love story or a necklace that incorporates meaningful symbols, the demand for one-of-a-kind jewelry is growing. You can even book an appointment to start designing a piece that is entirely your own.

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Frequently Asked Questions

Is contemporary jewelry just a trend, or will it look dated in a few years? That’s a great question. While contemporary jewelry is by definition "of our time," the best pieces are built on timeless design principles like balance, proportion, and excellent craftsmanship. Think of it less as a fleeting trend and more as a future classic. Because it’s so focused on personal expression, a piece that truly reflects your individual style will always feel relevant to you. The key is to choose something you love for its artistry and meaning, not just because it’s what’s popular right now.

Does "contemporary" always mean minimalist or abstract? Not at all. That’s a common misconception, but the world of contemporary jewelry is incredibly diverse. While some designers favor clean lines and geometric shapes, others create pieces that are intricate, organic, and full of texture. The defining characteristic isn’t a single look, but rather the originality and artistic freedom behind the piece. It’s about a fresh perspective, whether that results in a bold, sculptural necklace or a pair of delicate, nature-inspired earrings.

How can I tell if a piece of jewelry is ethically made? The best way to feel confident about your jewelry is to look for transparency. Designers and jewelers who are committed to sustainability are usually proud to share their story. They’ll be open about using recycled metals, ethically sourced gemstones, or lab-grown diamonds. Don’t be afraid to ask questions about where the materials come from and how the piece was made. Supporting artists who are thoughtful about their impact is one of the most powerful choices you can make.

What’s the difference between a contemporary piece and a custom-designed piece? This is a great point of clarification. "Contemporary" refers to the design category—it’s jewelry created by living artists that reflects modern aesthetics. "Custom," on the other hand, refers to the process of creating a one-of-a-kind piece specifically for you. The two can absolutely overlap. You can work with a designer to create a custom engagement ring, for example, that is designed in a beautiful contemporary style, making it the ultimate form of personal expression.

I love the idea of contemporary jewelry, but where do I even start building a collection? The best place to start is with a piece that you feel a genuine connection to. Forget about rules or what you think you "should" wear and focus on what excites you. It could be a ring from a designer whose story resonates with you or a necklace with a texture you can’t stop touching. A great first step is to find a versatile piece you can wear often, which helps you discover what you truly love. The most important thing is to trust your own taste.