8 Things to Know Before Buying Gold Necklaces

Finding a piece of jewelry you truly love is a journey of discovery. It’s about exploring different styles, connecting with an artist’s vision, and ultimately finding something that feels like an extension of yourself. A gold necklace, in particular, can be a powerful part of your story—a daily staple or a special occasion treasure. This guide is here to be your companion on that journey. We’ll explore the world of gold necklaces, from the timeless appeal of a classic chain to the unique character of a designer piece. You’ll learn how to spot quality, understand the value behind the price, and find a necklace that you’ll not only wear but cherish. Let’s find your perfect piece together.
Key Takeaways
- Focus on Lasting Quality: A great necklace is more than a beautiful design. Understand the difference between karats—like durable 14k for daily wear—and look for signs of quality craftsmanship, such as a secure clasp and smooth, solid links, to ensure your piece lasts a lifetime.
- Build a Versatile Collection: Your jewelry should reflect who you are. Start with a timeless foundation like a classic gold chain, then add pieces that tell your story—whether it's a personalized pendant, a modern choker, or a bold statement necklace for special moments.
- Protect Your Piece for the Future: Proper care ensures your gold necklace remains a treasured heirloom. Simple habits like storing it individually to prevent scratches, cleaning it gently at home, and having it professionally inspected annually will maintain its beauty and integrity for years to come.
Why a Gold Necklace is Always a Good Idea
A gold necklace is more than just an accessory; it’s a foundational piece in any well-curated jewelry box. Think of it as the perfect white t-shirt or your favorite pair of jeans—it just works, every single time. Trends come and go, but the simple elegance of a gold chain or a meaningful pendant has a staying power that few other pieces can match. It’s a quiet statement of personal style that feels both classic and completely current.
One of the best things about a gold necklace is its incredible durability. When you invest in a solid gold piece, you’re choosing something that’s meant to be worn and loved for a lifetime. Unlike plated jewelry that can tarnish or wear away, solid gold holds its beautiful color and shine. This makes it perfect for everyday wear, whether you’re running errands or heading to a special dinner. A well-crafted 14k gold chain, for example, offers the perfect balance of rich color and strength, so you don’t have to save it for a special occasion.
Investing in a beautiful gold necklace is really an investment in yourself. It’s a piece of wearable art that tells a story and becomes part of your identity. Whether you’re drawn to a delicate, minimalist chain or a bold statement piece from one of our incredible designers, you’re choosing quality craftsmanship that will last. It’s the kind of jewelry you’ll reach for day after day, a timeless staple that effortlessly complements everything in your wardrobe.
Find Your Style: A Guide to Gold Necklaces
A gold necklace is more than just an accessory; it’s a piece of your personal story. Finding the right one is all about matching the metal to your mood and style. Whether you’re drawn to delicate, barely-there chains or love a piece that commands attention, there’s a gold necklace out there that feels like it was made just for you. Think of it as the finishing touch that pulls your entire look together, reflecting who you are without you having to say a word.
Exploring different styles is the best part of the hunt. From the timeless simplicity of a classic chain to the unique charm of a personalized pendant, the options are endless. You might find you’re a minimalist one day and a maximalist the next. That’s the beauty of building a jewelry collection—it can evolve with you. Let’s walk through some popular styles to help you find the one you’ll want to wear every single day.
Classic chains
A simple gold chain is the little black dress of your jewelry box—it’s timeless, versatile, and effortlessly chic. It’s the perfect starting point for any collection and a piece you’ll reach for again and again. Different link styles create distinct looks. A rope chain has a beautiful, twisted texture that catches the light, while a box chain is made of sleek, square links for a smooth, modern feel. Then there’s the Figaro, with its unique pattern of alternating link sizes that adds a touch of Italian flair. A classic chain is stunning on its own for a minimalist look or can serve as the perfect foundation for layering with other pieces.
Personalized pendants
A pendant necklace is your chance to wear your heart on your sleeve—or, more accurately, around your neck. It’s one of the easiest ways to make a piece of jewelry feel deeply personal. You can tell your story by adding a pendant with your initial, your birthstone, or a zodiac sign that speaks to you. These pieces become modern heirlooms, carrying meaning that goes far beyond their shine. Many of our favorite designers create beautiful pendants that feel both contemporary and full of soul, allowing you to create a look that is uniquely yours. It’s a way to keep what’s important to you close.
Modern chokers
Forget the chokers of the 90s—today’s gold chokers are all about sophisticated, modern elegance. These necklaces are designed to sit high on the neck or rest delicately at the collarbone, creating a clean and flattering line. They can be as simple as a fine, shimmering chain or feature a more intricate design with a small charm or diamond. A gold choker adds an intentional, polished touch to any outfit, whether you’re pairing it with a crisp button-down shirt or a simple black dress. It’s a subtle yet confident style that feels fresh and completely current.
Bold statement pieces
Sometimes, you need a necklace that does all the talking. A bold statement piece is wearable art, designed to be the focal point of your look. This is where craftsmanship and creativity truly shine, with unique shapes, substantial weight, or eye-catching details that draw people in. A statement necklace has the power to transform a simple outfit into something unforgettable. Whether it’s a chunky, sculptural chain or a one-of-a-kind vintage find, a bold piece is for the person who isn’t afraid to stand out. It’s a celebration of individual style and a fantastic conversation starter.
What Do Gold Karats Actually Mean?
When you start shopping for a gold necklace, you’ll see numbers like 14k or 18k everywhere. It’s easy to assume that a higher number is always better, but it’s a bit more nuanced than that. The term “karat” (with a ‘k’) refers to the purity of the gold. It’s a measurement that tells you how much pure gold is in the piece, versus how much of it is made of other metals, called alloys.
Pure, 24k gold is incredibly soft—too soft, in fact, for a necklace you’d want to wear every day. That’s why jewelers mix it with stronger metals like copper, silver, or zinc. This process creates a more durable alloy that can stand up to daily life while still looking beautiful. Understanding the difference between the karats will help you choose a piece that perfectly fits your lifestyle and budget. It’s all about finding that sweet spot between the rich, unmistakable glow of pure gold and the practical strength you need for a piece you’ll love for years.
Understanding gold purity
Think of gold purity as a recipe. 24-karat gold is the pure, 100% ingredient, but it’s rarely used in jewelry because it can bend and scratch easily. When you see an 18k gold necklace, it means it’s made of 75% pure gold (18 out of 24 parts) and 25% other metals. A 14k gold necklace is 58.3% pure gold (14 out of 24 parts). This blend of metals is what gives the jewelry its strength. For a piece you plan to wear often, 14k or 18k gold offers a great balance of rich color and everyday durability, which is why you’ll see them so often in our jewelry collections.
Solid gold vs. gold-plated
This is a big one. “Solid gold” means the entire piece is made from a gold alloy—through and through. It’s the real deal and is meant to last a lifetime. On the other hand, gold-plated or gold-filled jewelry has a thin layer of gold applied over a base metal like brass or silver. While they can look great initially, the plating can wear off over time, exposing the metal underneath. For a timeless investment piece, especially one from our incredible designers, solid gold is always the way to go. It won’t tarnish or fade, and you can wear it with confidence for years to come.
How to read hallmarks
Hallmarks are tiny stamps on a piece of jewelry that tell you about its origin and purity. Think of them as a little stamp of authenticity. On a gold necklace, you’ll usually find it near the clasp. This stamp will indicate the karat, either as "14k" or "18k," or with a number representing the gold percentage, like "585" for 14k gold (58.5%) or "750" for 18k gold (75%). These marks are a guarantee of quality. They’re especially important when you’re looking at vintage and estate pieces, as they help tell the story of where the jewelry came from and what it’s made of.
The meaning behind different gold colors
Ever wonder how gold gets its different colors? It all comes down to the specific metals used in the alloy mix. Classic yellow gold is typically mixed with silver and copper to maintain its warm hue. Rose gold gets its romantic, pinkish color from a higher concentration of copper. White gold is mixed with white metals like palladium or nickel and is often coated with a layer of rhodium for a bright, silvery-white finish. This rhodium plating can wear off over time, but a quick trip to the jeweler can restore its shine. The color you choose is all about personal style, so have fun exploring what looks best on you.
How to Spot a Well-Made Gold Necklace
When you’re investing in a beautiful piece of jewelry, the small details are what separate a good necklace from a great one. Looking beyond the initial sparkle helps you find a piece that will last a lifetime. A well-made gold necklace isn’t just about the purity of the gold; it’s about the integrity of its construction, from the sturdiness of the clasp to the feel of the chain. These elements of quality craftsmanship ensure your new favorite accessory can handle daily wear and remain a treasured part of your collection for years. It's easy to get swept up in a design, but taking a moment to inspect the fundamentals is what makes for a smart purchase. Think of it like buying a great pair of shoes—they need to look good, but they also need to be comfortable and built to last. The same principle applies to fine jewelry. A piece that feels substantial, moves fluidly, and fastens securely is one you'll reach for again and again without a second thought. Before you make a decision, take a moment to inspect these key features. It’s the best way to know you’re choosing a piece with both beauty and strength.
Checking the craftsmanship and quality
The first sign of a quality necklace is how it feels in your hands. Run your fingers along the chain—it should feel smooth and fluid, without any sharp or rough edges that could snag on your clothing or irritate your skin. Each link should be uniform and securely connected to the next. If you plan to wear your necklace every day, look for a strong and lasting design. While delicate, hollow chains can be beautiful, they are also more prone to denting and breaking, so a solid chain is a much better choice for an everyday piece. This is where the work of talented designers truly shines, as their attention to detail results in jewelry that is as durable as it is stunning.
Making sure the clasp is secure
The clasp is the unsung hero of any necklace. It’s a small component, but it has the crucial job of keeping your treasure safely around your neck. Before buying, test the clasp a few times to make sure it opens and closes easily but fastens securely. The lobster clasp is a popular choice for a reason: it’s strong, easy to handle, and doesn’t catch on fabric. Spring ring clasps are also common but can sometimes be trickier to operate, especially on finer chains. While hook clasps are simple, they aren’t as secure for daily wear. A sturdy, well-made clasp gives you peace of mind, so you can wear your necklace with confidence.
Assessing chain thickness and weight
The thickness and weight of a chain are good indicators of its durability. While a whisper-thin chain can look incredibly elegant, it may not be the best option if you live an active lifestyle or plan to add a heavy pendant. Generally, a thicker chain offers more strength. You’ll also want to consider the weight. A solid gold chain will have a satisfying heft that hollow chains lack. This weight doesn’t just feel luxurious; it’s a sign of substance and longevity. Remember that pure 24k gold is very soft, which is why it’s mixed with other metals for jewelry. A 14k or 18k gold chain provides the perfect balance of purity and strength for a piece you’ll wear often.
Appreciating the design details
Finally, take a moment to truly look at the necklace. Does the design speak to you? Quality is about more than just construction; it’s also about the artistry and intention behind the piece. Notice the little things, like the texture of the metal, the shape of the links, or the way a pendant is attached. Whether you’re drawn to the clean lines of a simple chain or the intricate details of a statement piece, the design should feel special and reflective of your personal style. Exploring a curated collection of gold necklaces can help you discover the unique details that turn a simple accessory into a piece of wearable art.
Everyday Shine or Special Occasion Sparkle?
One of the first questions to ask yourself before buying a gold necklace is: when will I wear it? Are you looking for a signature piece for every day, or a showstopper for special occasions? Your answer will guide everything from the type of gold to the style of the chain. A necklace for daily wear needs to be durable, while a special occasion piece can be more delicate. Many of us want the best of both worlds—a necklace that feels special but is practical enough for daily life. With the right considerations for durability, design, and comfort, you can find the perfect piece of jewelry that fits your life beautifully.
Choosing durable 14k gold for daily wear
If you’re looking for a necklace you can put on and mostly forget about, 14k gold is your best friend. Because it contains more alloy metals, 14k gold is stronger and more hard-wearing than higher-karat options. This added strength makes it resistant to the scratches and dings that come with an active life. It’s the perfect choice for your go-to chain or a pendant you never want to take off, offering that beautiful gold glow with the practicality to keep up with you.
Opting for luxe 18k gold for big moments
For those pieces reserved for milestone events, 18k gold is the ultimate choice. With a higher pure gold content, it has a richer, more vibrant yellow color that feels incredibly luxurious. While it’s a bit softer than 14k gold, its beauty is unmatched for fine jewelry. Think of an 18k gold necklace as the perfect accessory for a wedding or a gala. It’s the highest standard for most fine bridal jewelry for a reason—it brings an unmistakable elegance and brilliance to any momentous occasion.
Finding versatile designs for any event
The most-loved pieces in any collection are often the ones that do it all. Look for versatile necklaces that easily transition from a casual day to a dressed-up evening. Simple designs like lariats, delicate chains with a single charm, or classic bar necklaces are fantastic options. Many of our favorite designers create pieces perfect for layering, allowing you to mix and match for a look that’s uniquely yours. A versatile necklace is a smart investment that ensures you always have the perfect finishing touch.
Balancing comfort with your lifestyle
A necklace can be stunning, but if it’s not comfortable, it will stay in your jewelry box. When choosing a piece for frequent wear, consider your daily activities. If you have an active lifestyle, a strong, solid chain is a much better choice than a delicate or hollow one, which can break more easily. Pay attention to the weight of the necklace and the security of the clasp. The right piece should feel like a natural extension of you—so comfortable you barely notice it’s there.
Popular Gold Necklace Styles to Know
Gold necklaces are incredibly versatile, and finding the right style is all about expressing your personality. Whether you love a delicate, barely-there chain or a bold piece that commands attention, there’s a design out there that feels like it was made just for you. The fun part is exploring the different styles and discovering how they fit into your life and wardrobe. From timeless chains to personalized pendants, let's look at some of the most popular styles to help you find your perfect match.
The art of layering chains
Layering is more than a trend; it’s a way to create a signature look that’s uniquely yours. The beauty of layering is that there are no rules. You can mix and match different lengths, textures, and weights to build a combination that tells your story. Start with a delicate, shorter chain as your base, then add a slightly longer, more substantial one. You can play with different styles, like a classic rope chain paired with a sleek snake chain. Some jewelry is designed specifically for layering, while other pieces are bold enough to stand on their own. It’s all about experimenting to find what you love.
Minimalist designs vs. statement looks
Your jewelry can whisper or it can shout—it just depends on your mood. Minimalist gold necklaces are perfect for everyday wear, offering a subtle shimmer that complements any outfit without overpowering it. Think of a fine, simple chain or a tiny, solitary charm. On the other hand, a statement necklace is the star of the show. These are the bold, chunky chains, intricate bib necklaces, or oversized pendants that instantly transform your look. Having a mix of both styles in your collection means you’ll always have the right piece for any occasion, whether it’s a quiet Tuesday or a celebratory Saturday night.
Pendants you'll love
Pendants are where you can really let your personality shine. They turn a simple chain into something deeply personal and meaningful. You can find pendants in every imaginable shape and form, from classic lockets and sparkling gemstone solitaires to modern geometric designs. A pendant can represent a milestone, a memory, or simply something you find beautiful. Many of our favorite designers create stunning pendants that are like tiny works of art. Plus, you can easily swap them out on your favorite chain, giving you endless ways to refresh your look.
Creating a custom, personal piece
There’s something truly special about wearing a piece of jewelry that was made just for you. Customization allows you to create a modern heirloom that tells your unique story. You can engrave a meaningful date, add the initials of a loved one, or incorporate birthstones that represent your family. A personalized necklace is more than just an accessory; it’s a tangible connection to the people and moments you cherish most. If you have an idea for a one-of-a-kind piece, you can book an appointment to discuss how to bring your vision to life.
Where to Find Your Dream Gold Necklace
The search for the perfect gold necklace is half the fun. It’s a treasure hunt where the prize is a piece you’ll love for years. But where do you even begin? The options can feel endless, from scrolling through countless websites to wandering into a local shop. The key is knowing what kind of experience you’re looking for and where to find the quality and style that speaks to you. Think about what matters most to you. Is it the story behind the piece? The ability to see and touch it before you buy? Or the convenience of browsing from home?
Your journey could lead you to a curated collection from a visionary designer, where each piece tells a story and showcases incredible artistry. Or maybe you'll fall for the unique character of a vintage necklace with a history all its own. Trusted boutiques offer expert guidance and a chance to connect with jewelry in person, building a relationship with people who can help you find exactly what you're looking for. And of course, reputable online jewelers provide convenience and a vast selection right at your fingertips. Each path offers its own rewards, and none of them are wrong. Let's walk through the best places to look, so you can feel confident and excited as you find a piece that feels like it was made just for you.
Discovering Element 79 Jewelry's designer collections
There’s something special about wearing a piece of art. When you shop from a curated designer collection, you’re not just buying a necklace; you’re connecting with an artist’s vision. We believe jewelry should be as unique as the person wearing it, which is why we partner with some of the most innovative designers in the industry. Exploring these collections allows you to find a piece that truly reflects your personal style and story. It’s about discovering jewelry with soul—a piece that feels both modern and timeless, and is crafted with incredible attention to detail.
Shopping at trusted jewelry boutiques
Walking into a jewelry boutique offers an experience you just can’t get online. It’s your chance to see how a necklace catches the light, feel its weight in your hand, and try it on to see how it complements your style. At a trusted local shop, you also get the benefit of one-on-one guidance from experts who are passionate about their craft. They can help you compare different styles, from delicate chains to bold pendants, and answer any questions you have about materials or care. This personalized approach helps ensure you find a piece of jewelry you’ll absolutely love.
Exploring unique vintage and estate pieces
If you love jewelry with a story, vintage and estate pieces are for you. These are one-of-a-kind treasures that carry a sense of history and romance. You might find a design from a bygone era that’s impossible to replicate today, making your necklace truly unique. Exploring a Vintage & Estate collection is like a treasure hunt—you never know what you’ll discover. From intricate Art Deco pendants to classic mid-century chains, these pieces have a character and soul that sets them apart from anything new. They’re a beautiful way to express your individuality and own a piece of history.
Finding reputable online jewelers
The convenience of shopping for jewelry online is undeniable, but it’s important to be discerning. A reputable online jeweler will always be transparent about their materials, clearly stating whether a piece is solid gold, gold-plated, or vermeil. Look for high-quality photos from multiple angles, detailed product descriptions, and clear return policies. The best online stores often have a physical presence too, blending digital convenience with real-world expertise. If you find something you love online but want a closer look, you can always book an appointment to see it in person. This gives you the best of both worlds: endless selection and confident purchasing.
Keep Your Gold Gleaming: A Care Guide
You’ve found the perfect gold necklace—a piece that feels like it was made just for you. Now, let's make sure it stays as beautiful as the day you got it. Gold is a durable metal, but it’s not indestructible. A little bit of thoughtful care will protect its shine and integrity for years, ensuring it can be passed down through generations. Taking care of your fine jewelry doesn't have to be complicated. With a few simple habits, you can prevent scratches, tangles, and tarnish, keeping your favorite pieces ready for any occasion. Think of it as a small ritual that honors the craftsmanship and story behind your necklace.
How to properly store your necklace
The best way to prevent tangles and scratches is to give your necklace its own space. While the box it came in is a good start, the ideal method is to store each piece individually in a soft pouch or wrapped in a soft cloth. This stops chains from knotting together and protects pendants from getting scratched by other jewelry. If you use a jewelry box, make sure it has a soft, fabric lining to cushion your pieces. Storing your necklaces this way not only keeps them safe but also makes it easier to find the exact one you want to wear without having to untangle a mess.
Simple cleaning tips for all gold types
To keep your gold looking its best, store it in a cool, dry place. High humidity and heat can cause discoloration over time, especially in 10k or 14k gold. For a gentle at-home clean, mix a few drops of mild dish soap with warm water. Let your necklace soak for a few minutes, then use a soft-bristled baby toothbrush to gently scrub away any buildup. Rinse it with clean water and pat it dry with a soft, lint-free cloth. Avoid harsh chemicals like bleach or chlorine, as they can permanently damage the metal.
When to see a professional for maintenance
Even with great at-home care, it’s a good idea to have your most-loved pieces checked by a professional jeweler at least once a year. An expert can give your necklace a thorough, safe cleaning and inspect it for any potential issues you might not see, like a loose clasp or a worn link. This is especially important for intricate designer pieces or necklaces with stone settings. Think of it as a wellness check-up for your jewelry. You can always book an appointment with us to have your treasures professionally cleaned and inspected.
Preventing scratches and damage
Gold is a relatively soft metal, so it’s wise to take off your necklaces before activities that could cause damage. This includes working out, swimming (chlorine is not gold’s friend), or cleaning with harsh chemicals. It’s also a good practice to put your jewelry on last, after applying lotions, perfumes, or hairspray, as the residue can dull the gold’s finish over time. By being mindful of when you wear your pieces, you can easily prevent the most common types of wear and tear, keeping your gold necklace bright and beautiful for every moment you wear it.
What Goes Into the Price of a Gold Necklace?
When you’re looking at the price tag on a gold necklace, you’re seeing more than just the value of the gold itself. The final cost is a thoughtful blend of material purity, intricate artistry, and market dynamics. Understanding these elements helps you appreciate the true value of your piece and make a choice you’ll feel great about for years to come. Let’s break down what really goes into the price of a beautiful gold necklace.
How karat weight affects cost
One of the biggest factors in a necklace's price is its karat weight. Think of "karat" as a measure of gold purity. Pure gold is 24k, but it’s too soft for most jewelry, so it’s mixed with other metals for strength. An 18k gold piece contains 75% pure gold, while a 14k piece has 58.3%. Simply put, the higher the karat, the more pure gold is in the mix, and the higher the price will be. This is why an 18k necklace generally costs more than a similar 14k one—you're paying for that higher percentage of precious metal.
The role of design and craftsmanship
Beyond the gold itself, you’re investing in the skill and time it took to create the necklace. A delicate, handcrafted chain with an intricate clasp requires far more expertise and labor than a simple, machine-made one. The quality of the finish, the precision of the details, and the overall construction all contribute to the final price. When you choose a well-made piece, you're not just buying a necklace; you're acquiring a small work of art that was brought to life by a skilled artisan. This level of craftsmanship ensures your piece is not only beautiful but also built to last.
Why designer pieces are special
There’s a unique value that comes with a designer necklace. Unlike mass-produced jewelry, a piece from a specific designer carries a distinct point of view and a personal story. You’re investing in their creative vision, originality, and the meticulous process they use to bring their ideas to life. These pieces often feature unique details, unexpected shapes, or rare gemstones that you won’t find anywhere else. By choosing from a curated collection of designers, you’re selecting a piece of wearable art that truly reflects your personal style and stands apart from the crowd.
Understanding market value
Gold is a commodity, which means its price fluctuates daily based on the global market. This shifting market value directly influences the cost of new jewelry. When the price of gold is high, the cost to produce a necklace naturally increases. This is one reason why 14k gold is so popular, especially in the United States. It strikes the perfect balance between the rich color of gold and the durability needed for everyday wear, all while being more accessible than higher-karat options. It’s a practical and beautiful choice that respects both quality and budget.
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Frequently Asked Questions
I want a necklace I can wear every day, even in the shower. Is that okay? While solid gold itself won't be harmed by water, it's the other things in the shower that can cause issues over time. Soap, conditioners, and minerals in the water can build up on the surface of your necklace, creating a film that dulls its shine. To keep your piece looking its absolute best, it’s a good habit to take it off before you hop in. Think of it as a simple way to preserve that beautiful gleam.
What’s the real difference between 14k and 18k gold for a necklace? Think of it as a choice between durability and color. 14k gold is a fantastic all-around choice because it contains more strengthening alloys, making it more resistant to scratches and dings from daily life. 18k gold has a higher percentage of pure gold, which gives it a richer, deeper yellow hue. It's a bit softer, so it's a wonderful option for special occasion pieces or for those who are more gentle with their jewelry.
How do I choose the right necklace length for me? The easiest way to find your perfect fit is to measure a necklace you already own and love. If you're starting fresh, you can use a piece of string to see where you'd like a chain to sit on your neckline and then measure the string. As a general guide, 16 inches often rests right at the collarbone, while 18 inches is a very popular length that sits just below it. It’s all about personal preference and the necklines you wear most often.
Is it worth investing in a solid gold necklace over a gold-plated one? Absolutely. A gold-plated piece has a very thin layer of gold over a base metal, which will inevitably wear off, tarnish, or chip away over time. A solid gold necklace is crafted from a gold alloy through and through. It’s a true investment in a piece that will hold its value and beauty for a lifetime. You can wear it for years without worrying about the color fading or the metal underneath being exposed.
I love the idea of layering, but where do I even start? The key to a great layered look is creating separation between your necklaces. A simple starting point is to choose three chains with different lengths, like a 16-inch, an 18-inch, and a 20-inch. You can also play with different textures and weights. Try pairing a delicate, fine chain with a slightly heavier one, or mix a simple chain with a pendant necklace. There are no rules, so just have fun experimenting to find a combination that feels like you.